I looked up the definition of a commonly used word. Awesome: extremely impressive or daunting; inspiring awe: the awesome power of the atomic bomb. In the informal extremely good; excellent: the band is truly awesome! Why then is everything awesome? “I will call you back later”. “Awesome”. “See you next week.” “Awesome”. “I am going for a run”. “Awesome”. Why don’t we start being a bit discerning in what is awesome and what is just “fine”.
Cap and Share
TBLI has been working for its entire history on scaling up zero-low carbon investments. The solution always seemed very clear, carbon has to be a cost but no one wants to pay for it. In addition, the consumer was not included in most of the discussion around cap and trade.
Why don’t we go to a cap and share and give everyone an equal carbon allowance? If you are carbon efficient, take public transport or the bike, you can earn credits. If you can’t live without your ferrari, you buy credits. This way consumers can earn money by reducing carbon emissions. With everything being captured by big data, public transport chip cards, green credit cards and other new sources, it is doable.
That is what I call Awesome.
That’s what we’re missing. We’re missing argument. We’re missing debate. We’re missing colloquy. We’re missing all sorts of things. Instead, we’re accepting.