The Weasel Coffee, Time & Innovation

When did a coffee simply made stop becoming a morning beverage or a drink to enjoy with friends? It seems that the choice of coffee has proliferated, with Caffè Americano,  Caffè Latte, Cappuccino, Macchiato, Double skim soy latte, and the thousands of other flavors. Then we have the continuous search like Holy Grail search for the ultimate coffee beans,

  • Tanzania Peaberry Coffee
  • Hawaii Kona Coffee
  • Nicaraguan Coffee
  • Sumatra Mandheling Coffee
  • Sulawesi Toraja Coffee
  • Mocha Java Coffee
  • Ethiopian Harrar Coffee
  • Ethiopian Yirgacheffe Coffee
  • Guatemalan Antigua Coffee
  • Kenya AA Coffee

Let’s not forget Kopi Luwak made famous by Jack Nicholson in the movie The Bucket List. Kope Luwak is a coffee bean consumed by a palm civet (toddy cat) who eats the beans and then runs them through its bowels only to excrete them,  to create the unique blend.

I am sure there is someone out there who is developing a coffee bean that is grown shaded in the upper Andes or Himalyas, or on top of a warehouse in Williamsburg, Brooklyn. These beans are blessed every day by a Monk, Priest, Shaman, Rabbi, and beautiful music is played to make them grow in perfect harmony. After that, special hand held lasers analyse all the beans to check that they are ripe for picking. Following that a robot harvests specific ripe beans, which are fed to Panda Bears who swallow the beans and then re-appear with their daily digestion. These beans are then cleaned and dried for 7 days in special drying room that maintain the right temperature through solar heating. They are then roasted in a clean room where everyone is wearing surgical clothes and masks so no contaminants come in contact with the beans, during the roasting process. Finally, after the roasting, the beans are ground by hand in a granite mortar and pestle, by Asian women over 45, to achieve the perfect pressure. Finally, a chemical analysis of the ground coffee is made,  and then the coffee is brewed with the special Belgium Kings Court Coffee Syphon, to bring out the special flavour. Cost 100 US Dollars a cup, but the cup is not paper or plastic. True innovation.

If you ask any of the regulars at the Apollo Cafe from the movie Frankie and Johnny or any authentic person who has figured what life should be and the importance of humour, taking the time and empathy, they will all say. “Tastes like coffee” describing this unique blend mentioned above,  “but it is missing a soul. Frankie give me another cup of the house brew in a normal cup.”

I don’t share this constant obsession with trying to find “perfection or innovation only for innovation sake or just dying rich as a goal”. The authentic company you share, the time you take and being in the moment is what matters. This brings out the true flavours of conversation and company. Constant innovation and change just to be different, does not. Take the time today to call someone and just share a funny story or joke. Endlessly rewarding. 

Enjoy Frankie and Johnny

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